PETE JOKELA - OWNER

I was raised in northern MN on a farm / ranch that raised beef cattle and registered quarter horses.  My father was an auctioneer which established my interest in equipment sales.  My Dad was very successful throughout his 50+ years in business.  My siblings & their spouses now own & operate the auction business which continues to thrive.


For the past 22 years, I have held sales/marketing jobs with two Fortune 500 corporations - being a sales manager for 10 of those years. These careers provided me with numerous sales opportunities & abilities to succeed after starting my own business.

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